The goal of this project group is to bring more people onto the trails. To achieve this, concepts will be developed for how trail organizations can achieve greater reach and better public awareness.

This includes raising awareness among all tourism stakeholders that the trails are the most important infrastructure for tourism and local recreation.

This also includes concepts for direct communication with end users via online platforms and apps, as well as social media, as well as building a dedicated community that provides active feedback on the condition of the trails and promotes the beauty of the trail experiences.